PK Simpson chooses Affinity, declaring it better than the rest

When Sydney-based personal injury law firm PK Simpson set out to find its next IT solution, the choice quickly became clear.

According to IT Manager Marco Ferrara, after reviewing every major legal practice management system, Dye & Durham’s Affinity stood out as the only all-in-one solution with an integration with LexisNexis’s Lexis + AI solution.

It offered a superior AI integration for its research and practical guidance content and an intuitive interface into Affinity.

“We asked the same question of every provider. With Affinity, the AI response through the integration with Lexis + AI was 100% complete. Answers from others barely scratched the surface. When we saw Affinity’s answer, we just looked at each other. That is the software we want.”

“In the end, there really was no choice,’’ Mr Ferrara said. “Affinity was so much better than the rest.’’

The Challenge

PK Simpson has been helping clients for more than 30 years, specialising in Workers Compensation, Temporary and Permanent Disability and traffic accidents.

With an office in Manila, Philippines, staff in Fiji and a remote team based in Sydney, the law firm relies on a robust IT system that is critical to its day-to-day operations.

Mr Ferrara said the firm had been using the same software solution since the late 1980s which involved running five separate programs simultaneously on its computers, that didn’t communicate with each other.

Staff had to log in to multiple systems to perform routine tasks such as drafting a letter, logging time, checking matter status or reviewing legal precedents.

New client details had to be entered into three separate systems, causing unnecessary duplication and inefficiencies.

“Lots of the work was replicated two or three times because the software didn’t talk to each other. It is a waste of time,’’ Mr Ferrara said.

Mr Ferrara said having so many different programs running simultaneously elevated the number of computer problems he had to deal with.

As the single IT professional at the firm, Mr Ferrara found himself constantly running between computers and sometimes trying to answer five or six calls at the same time as staff sought IT help.

With 15,000 matters open, the IT system was becoming an issue, and the search began for a new solution.

The Solution

Mr Ferrara said the attraction with Affinity was that all the applications the firm needed were available in one program and accessible with just a click of a button. It was also available in a format that will allow the firm to operate it on its own servers.

“With a single click, staff can access the matter, view the client’s situation, run reports and enter their time, without jumping between systems,’’ he said.

“Even the screen is intuitive. You instantly know where to go and what to do.’’

Impressed by the capability of the Affinity – Lexis + AI integration, the firm has already integrated it into its systems and is now on track to complete the full rollout by 1 July 2025.

Mr Ferrara sees the new system as a game-changer, streamlining operations and easing the workload for staff.

“We have everything inside Affinity, from the accounting and administration through to letters and reporting. It’s just one click, instead of starting every morning by opening five different programs and waiting for them all to load.”

“I’m 100% confident the work will be faster and easier than today,’’ Mr Ferrara said.

“On my side, I’ll finally have time to do something other than fixing IT issues across two levels. When Affinity is fully installed, I think I will have less to do and that’s a good thing.’’

To learn more about Affinity visit https://dyedurham.com.au/solution/affinity/

Go to Media

LATEST MEDIA

06/03/2025
Events

Dye & Durham Brisbane Industry Social – 17 July 2025

Following the success of our recent industry social in Sydney, we’re thrilled to bring this event to Brisbane. Join our end-of-year celebration and enjoy an evening of conversation and connection…

Read more
06/03/2025
Events

Dye & Durham Sydney Industry Social – 31 July 2025

Following the success of our recent industry social in Sydney, we’re excited to bring it back. Join our end-of-year celebration and enjoy an evening of conversation and connection with legal…

Read more
06/03/2025
Events

Dye & Durham Melbourne Industry Social – 21 August 2025

Following the success of our recent industry social in Sydney, we’re excited to bring it to Melbourne. Join our end-of-year celebration and enjoy an evening of conversation and connection with…

Read more
06/03/2025
Events

Principal Partner at Australian Law Awards – 14 August 2025

Celebrating 25 years of excellence, the Australian Law Awards are back in 2025 with an unmatched program recognising outstanding professionals and firms from across the country. From managing partners and…

Read more
06/03/2025
Events

Principal Partner at ALPMA – 3 to 5 September 2025

The ALPMA Legal Management Summit is the premier event in the legal calendar, bringing together senior legal management professionals, world-class industry and subject-matter experts and the leading industry suppliers to…

Read more
05/01/2025
Insights, News

Optimising Your Experience with Affinity: Recent Product and Service Enhancements

In this post, we are happy to share some of the outcomes of our efforts to enhance your experience with Affinity. Dye & Durham’s commitment to providing you with the…

Read more
03/13/2025
Press Release

Dye & Durham strengthens identity verification for Unity™ Search customers with Livesign VOI and eCAF integration

Dye & Durham is enhancing the way Unity™ Search customers manage verification of identity (VOI), with the direct integration of Livesign VOI and electronic Client Authorisation Form (eCAF) — helping…

Read more
10/21/2024
Press Release

Australians want pay rises rather than extra conditions as they battle cost-of-living squeeze

Pay rise tops Australians’ work-life balance wish list as cost-of-living pressures linger. Australians continue to embrace Artificial Intelligence with more than half now using it. Property market sentiment weakens slightly…

Read more
Boardroom meeting
10/16/2024
Insights

The Top 5 Challenges Facing Australian Conveyancers and How Unity™ Practice Management Helps Solve Them

Australian conveyancers are no strangers to high-pressure environments. The demands of managing large workloads, ensuring regulatory compliance, and maintaining excellent client service often take a toll on professionals in this…

Read more
09/11/2024
Press Release

Law firms embrace AI amid intense competition for staff and support for 4-day work week

More than three quarters of respondents expect AI to be widely used in the legal industry within five years.  Law firms rate finding and retaining talent as their biggest challenge. …

Read more
09/11/2024
Press Release

Dye & Durham Brings World-leading Unity® Practice Management To Australia

Sydney, NSW, September 11, 2024 – Dye & Durham is thrilled to announce the launch of Unity® Practice Management, its world-leading legal practice management platform that delivers unmatched productivity and…

Read more